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GET NEW CLIENTS SEEKING YOU OUT WITH GRATITUDE! Power? Prestige? Confidence? Stability? All of those positive attributes can be encapsulated in a simple, two-syllable word: expert. The whole world, needs and relies on experts, be it your doctor, your handyman, your computer guy, you name it. And all professionals need to be established and regarded as experts in a very immediate and special way of course. Be the Authority does exactly that-shows you how to legitimately establish yourself as the expert, stand-alone in your field or market through various proven and established techniques, and it s not nearly as hard as you might think. In fact, all your future efforts are easier once you have established yourself not as another fish in the sea, but as the sought-after stand-alone in your field! This series covers the vital fundamentals and more, such as: ° How to craft your story ° Effective use of video and audio ° How to obtain positive media coverage and celebrity endorsements ° Creating an automa