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Let s begin this with total transparency. Most people don t make a lot of money with their book. The average self-published author makes less than $100 per year. The average U.S. nonfiction book is now selling less than 250 copies per year and less than 2,000 copies over its lifetime. Very few titles are big sellers. Only 62 of 1,000 business books released in 2009 sold more than 5,000 copies, according to an analysis by the Codex Group (New York Times, March 31, 2010). A book has far less than a 1% chance of being stocked in an average bookstore. There are thousands of titles competing for that limited shelf space. What if your book becomes a bestseller? Most people think, that once that happens, your book will take off. Then you ll be in-demand for interviews, and everyone will just magically just come buy your stuff, and you ll be famous right? Wrong. if you build it, they will come. Only worked for Kevin Costn