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Tired of fighting with your son to turn off Minecraft/the television/his computer and read a book for a change? And when he does choose books to read comic books/graphic novels/fart books/the Captain Underpants series/books about creepy, gross things do you find yourself telling him to stop reading and pick out something more appropriate because you're worried his choices will make his brain turn to mush? . PROBLEM : 75% of 9 to 14-year-old boys don't read for pleasure every day (if they read at all). By not reading, they are at a distinct competitive disadvantage against boys (and girls) who do . . FACT : We live in a global, knowledge-based, information-driven world where strong literacy skills are essential for success. . FACT : 30 minutes of reading for pleasure every day is the best way to develop vocabulary and general knowledge, exercise empathy,