BRANDSCAPING. UNLEASHING THE POWER OF PARTNERSHIPS - Tecno-Libro

in this groundbreaking book, media and marketing strategist Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea-a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal. What if you stopped renting time or space ( advertising ) and started investing in content-content that you ll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if... you became a brandscaper? Successful brandscapers think more like television producers and less like marketers. in the new media world, everyone has an audience. No one needs the traditional media monarchies