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TAKE CONTROL OF YOUR BRAND Think you need a large budget and a giant marketing firm to brand your business? Not so fast. . This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. in this book you ll learn: How to create a brand that genuinely represents your business and what you re selling. .. And how to wrap your branding elements into every aspect of your business. How to conduct market research on a limited budget ... it is totally possible to do this without breaking the bank! How to assess your brand and those of your competitors ... it s time to get to know yourself and the competition. How to identify, target and market to your business specific audience