BUSINESS UNINTELLIGENCE. INSIGHT AND INNOVATION BEYOND ANALYTICS AND BIG DATA - Tecno-Libro

Business intelligence (BI) used to be so simple&mdash.in theory anyway. . Integrate and copy data from your transactional systems into a specialized relational database, apply BI reporting and query tools and add business users. . Job done. . No longer. . Analytics, big data and an array of diverse technologies have changed everything. . More importantly, business is insisting on ever more value, ever faster from information and from IT in general. . An emerging biz-tech ecosystem demands that business and IT work together. Business unIntelligence reflects the new reality that in today&rsquo.s socially complex and rapidly changing world, business decisions must be based on a combination of rational and intuitive thinking. . Integrating cues from diverse information sources and tacit knowledge, decision makers create unique meaning to innovate heuristically at the speed of thought. . This book provides a wealth of new models that business