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that stands the test of time, turbulence and change and despite all that has continued to set the standard for performance and excellence by which other organizations are measured? What really makes your organization unique? What really distinguishes us in the minds of our customers or other key stakeholders makes us stand out in a way that motivates customers to want to do business or have a relationship with us rather than a competitor? What are those most important factors which form the foundation of that uniqueness and our competitiveness as an organization? Have you and your leadership team described your business model in a clear and understandable manner that any employee could grasp? Have you examined each component of that business model to identify the value it adds to the long-term future success of your business? This includes the leadership team itself, culture, values, beliefs, core shared purpose, renewal