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We are pleased to announce the release of the third in our series of Big Idea marketing e-books ?Double Take Marketing Techniques?. ?Double Take Marketing Techniques? is based on the notion that marketing needs to get people pay attention to what you have to say by presenting marketing collaterals that force your audience to take a second look at whatever you?re presenting. After all, if people don?t absorb your message, you?re never going to sell them anything. We?ve gone through our idea files to find the ideas and techniques that make an audience take a second look.The book contains 15 essential concepts that will help you focus on developing the kind of marketing strategies that reach people on a human level. We?ve also included 20 Visual Engagement Techniques complete with photographic examples. These are implementable concepts and techniques that will make your targeted prospects sit-up and take notice. ?Double Take? is 80 pages jammed packed with information that will make you a better marketing executive or business manager.Together, ?What?s The Big Idea??, ?Brand Universe?, and ?Double Take? form a