FAST PR - Tecno-Libro

It doesn&rsquo.t matter if you&rsquo.re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you&rsquo.re reading this book then I&rsquo.m going to call you a Media Wannabe . You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere &ndash. and fast. But PR agencies suck. They trade on fear. They tell you that you can&rsquo.t do it yourself. That it&rsquo.s too complicated. But that&rsquo.s all bollocks &ndash. and it&rsquo.s precisely why you only get to see the PR agency&rsquo.s MD once, right at the start. After that they&rsquo.re dust, and once you&rsquo.ve signed, you get to deal with a 22-year-old account manager with bum fluff. This book lifts the lid. It&rsquo.s everything PR agencies won&rsquo.t tell you. Because take it from me &ndash. a senior, long-in-the-tooth, behind-the-scenes media operator &ndash. when you know what works and what doesn&rsquo.t, PR is actually quite simple. Fast PR is