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HEARING THE VOICE OF THE CUSTOMER
INMON BILL
- Editorial
- INGRAM
- Año edición
- 2018
- ISBN
- 978-1-63462-331-5
- Encuadernación
- Rústica
- Páginas
- 160
- Idioma
- Castellano
increase the awareness of your customer s behavior to survive and excel within your industry. One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. in small towns, the shopkeeper knew everyone. Today s world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today: The ability to acquire, store, and manage huge amounts of data The ability to read and understand text in a computerized environment The ability to visualize data This book answers important questions such as: Where is the voice of the customer heard? How does the corporation find and capture the voice of the customer? How is the voice of the customer actually interpreted and understood?