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Unless a smoker is properly prepared to deal with the nicotine cravings that plague them after they have smoked what they hope will be their last cigarette, the odds against their success at quitting smoking are stacked against them. About 20% of the population smokes and they smoke for one reason and one reason only: they are addicted to the drug nicotine an addiction that is considered to be one of the most difficult addictions to kick. .For instance: if 1,000 smokers try to quit smoking today, about 930 of them will fail . Of the 70 smokers who make it, 56 of them will do it cold turkey. That means that all those other quit smoking methods, products and programs will only help 14 out of 1,000 smokers succeed at quitting smoking forever. i am part of that statistic because over a 40 year period, i smoked a minimum of one package of cigarettes every day (that s over 300,000 cigarettes) and, i failed to quit on over 70 different occasions. i e