INSIDE THE BOTTLE. PEOPLE, BRANDS, AND STORIES - Tecno-Libro

inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro s experiences. inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. it focuses on the key players, their relationships, and stories. it s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. it s about how a successful industry has evolved and been fashioned.