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Many designers can create a logo. But only 'brilliant designers' create .a lasting relationship with their client. . Written for working art studios, Logo Process is the art director s guide to create BiG logos for small business. it can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students. . Designers will discover how to: . . .Spend less time on unused logo concepts . . .Get clients invested in a design right at briefing stage . . .Boost recall with tactics big brands use . . . .Pitch designs with confidence work won't be rejected . . .Use 27 visual traits to create better logos Logo Process deserves a place in the design library of everyone who creates logos for small business or online brands. . This revised second ed