NAVIGATING JAPAN'S BUSINESS CULTURE. A PRACTICAL GUIDE TO SUCCEEDING IN THE JAPANESE MARKET - Tecno-Libro

Navigating Japan s Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan. . Unlike cultural intelligence books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how to negotiate successfully with your Japanese partner ensure your business will endure for the long term in that market know your Japanese counterpart is telling you no when it sounds very much like yes capitalize on deeply held Japanese cultura