BIGGER THAN THIS. HOW TO TURN ANY VENTURE INTO AN ADMIRED BRAND - Tecno-Libro

What do brands like Planet Fitness, Everlane, .and Bombas all have in common? They re capturing peoples emotions and winning customers hearts. And they are based on commodity products or services. Following the success of his #1 bestselling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today s new world of brand creation. Bigger Than This challenges companies from startups to Fortune 100s to (re)discover their spark and connect with today s consumers on a deeper level. in Bigger Than This, Geyrhalter analyzes brands that are based on commodity products watches, socks, shoes, fish yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can imple