HOW TO LAUNCH A BRAND - SPECIAL WORKBOOK EDITION (2ND EDITION). YOUR STEP-BY-STEP GUIDE TO CRAFTING A BRAND: FROM POSITIONING TO NAMING AND BRAN - Tecno-Libro

This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a brand platform Step 2 (Chapter 2): Devise a brand name Step 3 (Chapter 3): Design your brand's identity Step 4 (Chapter 4): Craft your brand atmosphere touch points Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, i would agree. After all, how can you possibly launch as a brand if you don t have any .customers or marketing outreach and obviously, since you just launched a new offering you have no legacy or advocates? The simple answer is by design . Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. in addition though, design