CORPORATE GRAPHIC DESIGN TECHNIQUES. HANDBOOK - Tecno-Libro

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CORPORATE GRAPHIC DESIGN TECHNIQUES. HANDBOOK

JOSE GARCÍA LLORENTE

Editorial

CEP EDITORIAL

Tema

Empresa varios

Año edición

2016

ISBN

978-84-681-6673-5

Encuadernación

Rústica

Páginas

130

Idioma

Castellano

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17,00 €

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UNIT 1. IMAGE AND CORPORATE IDENTITY - Corporate identity - Graphic image - Graphic design and corporate communications - Elaboration of a briefing for an advertising agency WHAT WE HAVE LEARNT

UNIT 2. SIMPLE ELABORATION OF MARKETING AND COMMUNICATION MATERIALS - Composition principles and elements - Styles of persuasive and not persuasive communication - Elaboration of promotional advertising messages for marketing and communication materials - Information sources and image database - Selection of contents, images, and text for communication materials of the company WHAT WE HAVE LEARNT

UNIT 3. SIMPLE BROCHURES DESKTOP PUBLISHING AND COMMUNICATION MATERIALS - Graphic printed line: corporate stationery - Graphic design techniques in simple, promotional advertising materials - Use of graphic design software in users context WHAT WE HAVE LEARNT GLOSSARY ACTIVITIES ANSWER KEY BIBLIOGRAPHY

The actual volume includes the fundamental contents for the teaching of the program ?Corporate graphic design techniques?. This material has been designed to provide support in any activity destined for the learning of professional competences.

The arrangement of the handbook is the following:

General and specific objectives
Theoretic development of the syllabus
Proposal of activities
Unit summary
Glossary of terms
Bibliography

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